RyanTim and I are thrilled to announce that has been acquired by Aol. Whereto begin, there is so much to say but we’ll try to be informative, yet brief for today’s ‘get it now, read it fast, tweet it’ internet reader.

We founded so that any of us could quickly build a personal and dynamic splash page that points visitors to your content around the web (Facebook, LinkedIn, Flickr and Twitter) – be it for personal use, or to create a professional on-line profile. is one of those “duh, why hasn’t someone done that” type of ideas. While a simple concept, it’s clear that it has struck a nerve given the accelerating adoption that Techcrunch reported last week.

At some point in every story, one realizes that all roads lead through OM – a little history. Tim was the first to see the opportunity. In late 2007, he embarked on a research project (“Ant Farm”) to dissect Facebook and make it public after seeing how Twitter had taken status updates and wall posts and turn them into a more public service. Twitter also exposed the need to point to something – if you didn’t have an active blog or your bio somewhere, you felt a bit exposed.  After leaving Aol (they acquired Sphere in 2008 which I co-founded with Martin Remy, Steve Neiker and Toni Schneider), I started to kick around some ideas around identity and OM suggested Tim and I connect – we did and quickly decided to go for it. If you don’t know Tim, you should – he’s exceptionally bright, pragmatic, one of the special thinkers in our community. Thank you OM, you are truly once again the wizard behind the curtain. To help us bring our thoughts to life, we turned to Ryan, the uber talented ex-adaptive path guru. Ryan and I had worked together in the earliest days of Sphere and I knew he was one of the leading experts in UX Design and Theory. You can see Tim’s vision and Ryan’s paw prints all over

Going forward, our business approach will also remain unchanged – start-up-style, with the same hunger and spirit was founded on. We are joining Aol at an opportune time. Aol is doing what great, sustainable business do every so often – they’re reinventing themselves. As the business model of the oldest and one of the most venerable Internet businesses evolves, becomes an important piece of their strategy to reach across and engage the web. In the past year, Aol has moved aggressively to build their senior management team around some of the web’s finest minds – we’ll work in Brad Garlinhouse’s Consumer Applications group (as an aside, Brad and I have known each other since he acquired Oddpost, a company in which I was a Board Director). We think it’s a huge advantage to advantage to become part of a suite of communication (AIM, Aol Mail) and community driven (Patch, Seed) services. This is truly a win-win for our users, investors, team and Aol.

A hearty acknowledgment of our team who has worked tirelessly to build a beautiful product that scales: CTO Andy Hao who guided us to a successful launch; Luke Gotzling who joined us when we had an idea and two nickles to pay him; Alex Bendig who after Sphere was crazy enough to work with me a second time; Jake Alheid who joined the virtual company ranks; Ryan Fujiu who allows us to call him “Fujibear”; and Shawn Collins, Pascal Balthrop & Nathan Fitzsimmons who let a part-time gig turn into a full time vocation. If you have a chance to pass them a note, please do so from their pages. Lastly, we humbly thank everyone involved:

We’re thrilled to be part of this new genesis!

About tonyconrad

Tony Conrad is CEO & Founder of He is also a Partner at True Ventures.
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75 Responses to Booyah!

  1. Pingback: AOL Acquires Personal Profile Startup About.Me | Tech-Bubble

  2. Pingback: AOL Acquires Personal Profile Startup About.Me | JetLib News

  3. mike says:

    Back to the mothership? I knew you couldn’t stay away.

  4. Pingback: That Was Fast: About.Me Acquired By AOL | Arik Hesseldahl | NewEnterprise | AllThingsD

  5. Pingback: AOL Acquires Personal Profile Startup About.Me | Nebulos Tech News & Support

  6. Congrats to you and the whole team !

  7. Pingback:, personal profile building and analytics website, acquired by AOL « Business «

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  10. way to go.. AOL come buy my start up :)

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  13. Bernard Moon says:

    Congrats! Love the service.

  14. Pingback: AOL picks up unified profile provider just four days after launch | Tech-Bubble

  15. Pingback: AOL Acquires Four Days After Official Launch | iuvo Shopper & Community Newspaper News

  16. Pingback: AOL snaps up four days after launch | College Stock Pro

  17. Pingback: AOL Acquires Four Days After Official Launch

  18. Frank Gruber says:

    Congrats on the acquisition and welcome back to Aol. :)

  19. Pingback: 4 hari setelah diluncurkan, diakuisisi AOL | DailySocial

  20. vengo says:

    Congrats Tony, Tim & Ryan !!

    Great domain name and the simplicity of the app clinched the deal.


    Vengo Ventures

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  22. ZongZeets says:

    Dude no way man now that is WAY cool! Wow.

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  24. Looking forward to setting mine up! Congrats…

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  26. mia1984 says:

    Yay! I love it. I just noticed the email you guys sent us a few days back that the names we registered for were ready to use. I hope that AOL will treat better than Yahoo! is treating Delicious. Good luck, it’s great service.

  27. ohkamisvoice says:

    Congrats guys… Keep up the good work…

    Don’t stop howling…
    OhKami’s Voice

  28. pltprincess says:

    Big kudos. I had not heard about the site prior to this post but you’ve now got at least one more fan and I plan to spread the word.

  29. Mark Walberg says:

    “Aol is doing what great, sustainable business do every so often – they’re reinventing themselves.”

    Also PISSED myself when I read that

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  31. enjoibeing says:

    congrats to you and everyone that was involved!

  32. I love stories like this with a happy ending! Congrats on being picked up by AOL as well as being freshly pressed. Both are well deserved!



    PS Is AOL investing in pretty Greek rocker chicks who write their own blogs?

  33. Pingback: AOL Acquires 4 Days After Official Launch - huddlepress

  34. Congrats dude…

    You had the day!

  35. Pingback: Official .ME Registry blog » Blog Archive » AOL Acquires About.ME

  36. one heart says:

    share blog sir…………

    just wanna tell you if you want to take a trip in jember or bali just visit

    for booyah or who has this site thanks

  37. Pingback: بعد أربعة أيام فقط على إطلاقها الرسمي، AOL تشتري خدمة | المجلة التقنية

  38. Pingback: How About A Fast Exit: Gets Acquired By Aol — Tech Cocktail

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  40. Dream Chaser says:

    Never heard of you. You guys . . new?

  41. ryoko861 says:

    Nice to know AOL is still alive and kicking. I remember having AOL from 23 years ago when I got my first 286 IBM! And AOL IM was “WOW, YOU CAN TALK TO YOUR FRIEND VIA THE INTERNET??! And all those AOL discs that I ended up using in my garden to keep the deer away!

    Kudos and props to you and your gurus!

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  44. Sam Ewen says:

    Well done Tony, another fine transaction. Hope all is well.

  45. Pingback: AOL Acquires Personal Splash Page Startup - WebNewser

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  48. Pingback: AOL Spending Again, Buys Four Days After Launch

  49. Congrats!!Hope for bright future.:)

  50. Pingback: AOL Snatches Up Internet Startup | Damego

  51. wow i had no idea aol was still in existence, let alone buying things. congrats!

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  53. So cool to see this happen for you! “start-up-style, with the same hunger and spirit…”
    – this says it all.

    Congrats also on being freshly pressed Terrific way to get your word out.

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  55. Selamat (Congrats), go on.

  56. Evie Garone says:

    Wow! Well Congratulations to you! That is terrific! I can’t even imagine, but it must have taken a lot of hard work and determination! It does pay off, huh? Congrats on being Freshly Pressed, so now some more people will know about the whole thing, too.

  57. celestauer says:

    Your article is very interesting and congrats on your new endeavors!

  58. furaen says:

    Hey man, thanks a lot!
    I immediately created my profile on that site and it seems to be fantastic!

  59. Aaron says:

    This is a nice and simple website, genius pretty much. AOL pretty much got the internet kicking, so they deserve a lot of respect.

  60. Pingback: Booyah! (via Tony Conrad’s Photo Blog) « Mbconsulting's Blog

  61. Brian Honey says:

    I’ve already updated my profile page ( in accordance with the new site rules. Congratulations Tony.

  62. .Ian says:

    I really love the concept of this. I saw kevin rose post about it on Twitter and signed up immediately.

  63. Cy Quick says:

    It is not easy to identify, in memory, the people of your ability, and what your sort were doing, before this age of social sites, and the pocket technology itself. You amaze me. It is a constant entertainment.

  64. jane says:

    Congrats! We also have our own profile, and we love it!

  65. Ash Conway says:

    What a great win. I saw your answers to “How is different from” at Quora, and think you clearly differentiate from them. In your opinion was there one thing, on that list or not, that was an “Ah-ha” insight when you knew would prevail over them?

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  67. mrsand241 says:

    For the past few years have been hearing that aol would be no more.
    Sort of reminds me of that line by Mark Twain “The Rumors of My Death Have Been Greatly Exaggerated.”

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  69. Going forward, our business approach will also remain unchanged – start-up-style, with the same hunger and spirit about. great lines I like it.

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