By now, maybe you’ve had a chance to check out the new about.me. If not, you can set up a new page at about.me. If you have a page, you can update your page on the new platform by going to about.me/update.
A little history. We founded about.me in 2013 to offer everyone more control over how they represent themselves online. At that time, everyone was talking about social media – whether it was Facebook, Twitter or LinkedIn. These services provide incredibly important functions in our lives (and for the record, are personally three of my favorite services), but one of the things that really frustrated us was the lack of unity as to how they treated and displayed identity.
We believe that representation with a minimum of other obligations required (friend requests, constant content creation, work networking requests, etc.) is the basic foundation of a personal page on the web. In the past few years, we got away from our unique brand of simplicity, adding lots of “engagement” features, as we chased metrics. While we generated millions and millions of compliments & collections, we cannot honestly say that either of those features created enough meaningful value for our users.
In addition, the world has changed. A lot.
- First impressions now happen at scale online and increasingly on mobile devices;
- The workforce is shifting from full-time employees to independent, “part-time” contractors, also known as 1099 contractors (1 in 3 of all professionals in the Bay Area & New York are 1099’ers, 40% of all professionals nationwide will be 1099’ers in the next 4 years); and
- The next generation desires to turn their hobbies into businesses, 76% of college students today think they’ll turn their hobby into a source of income.
These trends underscore how everyone will increasingly need a personal page with a purpose. It’s even more important for people working for themselves and anyone who has a passion based side project. As a result, we’ve reimagined about.me and we’re betting the company on this thesis.
The new about.me personal page combines simplicity (beautiful pages, easy to make, easy to understand, easy to use) with a new feature called “Spotlight” that creates tangible value by enabling to communicate that in a clear, effective way.
We’ve done extensive user testing and research around personal page creation to make it drop dead simple for everyone to make an about.me page in less than 2 minutes from any device . Once you make your about.me personal page, we give you a set of tools so you can easily add a link to your Email Signature, Social Profiles; or use as a Digital Business Card.
We love the results: users are showcasing a specific Spotlight on their page to get jobs or consulting gigs; drive people to their website, blog, articles or social media pages; sell their products; support their charities; download their apps/ videos/ music; support their college application; get speaking gigs; support their Kickstarter crowd funding campaign; sign up people to their newsletters, etc. Here are a few examples of people getting value from their about.me page:
2 out of every 3 visitors view his photo collection
2 out of every 5 visitors watch her videos
1 in 5 visitors read Tiffany’s fashion blog
Raised $300 in donations to his charity
As our platform has quickly grown to millions and millions of users, we’re seriously excited about how this reimagined about.me results in a simple, beautiful, easy to use and easy to understand value for our users.
A special shout out to the design genius of Jeff Veen (@veen), our amazing development team who makes it happen and out outreach team who brings it to life for so many on the Web.